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Madrid City in English
Saturday 25th of November 2017
Richard Lewington 1306 30th of May 2013 by editor 30th of May 2013
Lori Meyers: Antonio López (Noni), Alejandro Méndez and Alfredo Núñez
Lori Meyers: Making their mark

Antonio ‘Noni’ López, lead singer with Spanish rock band Lori Meyers, speaks to Richard Lewington about the band’s new album Impronta, and this month’s appearance at Madrid’s Día de la Música Festival. Additional reporting by Cristina Álvarez López

A showcase of the very best local, national and international music talent returns to Madrid’s Matadero on 21-22 June as part of the annual Día de la Música Festival. This year, the lineup includes a number of singer-songwriters, DJs and bands who have seen a massive rise in popularity in recent years largely thanks to their growing fan base and online following. One of those bands is Lori Meyers. Formed in 1998, the three-part group from Granada signed their first recording contract with Houston Party Records in early 2004. In February of that year, they recorded their album Viaje de Estudios. Media outlets such as Radio 3 as well as the independent music press welcomed the debut with critical acclaim leading it to be showcased on the RNE Ojo Crítico programme and winning the show’s Modern Music award.

The journey so far
In the nine years since Viaje de Estudios was launched, Lori Meyers have gone on to release five more albums: Hostal Pimodán (2005), followed by a two-CD reissue of the same in 2006, Cronolánea (2008), Cuando el destino nos alcance (2010) and their most recent, Impronta. So, has the band’s style changed over the years? “I think we are still composing in the same way, with some structures similar to the ’60s. Although, throughout the years we got rid of the setbacks and have introduced new features in our music,” says Antonio ‘Noni’ López, lead singer and guitarist. “We have always defined ourselves as a Rock and Roll band. We started playing our own songs in a garage and from there, we are where we are now. I think the melodic component is one of our strongest points as well as some very strong rhythmic structures.”
    After six albums, Lori Meyers continue to sing about a wide range of influences. With Spanish song titles which translate in English to references such as fireflies and butterflies, or dilemma and religion, their lyrics often fuse their theme and inspiration with tinges of love and comedy. The comedic element has been rooted since the band’s original creation and their choice of band name. Lori Meyers is a song by American punk group NOFX on their 1994 album Punk in Drublic. The song tells the story of one Lori Meyers, a childhood friend of NOFX lead singer Fat Mike. Lori worked as a porn actress and Fat Mike recognises her while watching one of her movies. The song goes on to tell how the singer tries to convince Lori to stop this ‘degrading’ work, but she replies that she prefers to work in the porn industry rather than in a factory.

A good impression
Since the band’s original inception, the membership has not changed very much, but do any changes have a strong impact on the ‘feel and sound’ of the band’s music? Noni believes the answer is complicated. “There were four of us in the beginning and now there are still three left of the original group. I think the strong core of art and composing is just that. People who spent some time in the band have always left a footprint in some way, but not so deep.”
    Recording Impronta moved the band into new realms. They worked with Grammy award-winning producer Sebastian Krys and moved production to record in Los Angeles. Noni describes both experiences as rewarding, stating that “the places where you record always have an influence on an album, and in this case Impronta was born like that, sometimes it’s at the studio, and sometimes it’s like visiting magical places in Los Angeles. Meeting Sebastian was very important for us, not only because of his influence on the sound of the music, but also because of his advice and his help getting on in the music world.”

Keeping conceptual
Another major move for Lori Meyers was to focus the theme of Impronta on tales of love and heartbreak; a change that raised a few eyebrows amongst grassroot fans. Is this change a sign of maturity and a reflection of the members’ experiences as their fame has grown over the years? Noni laughs. “We could say so, although it’s important to make clear that we base ourselves on feelings, emotions and concepts which are more abstract than concrete. The lyrics are not 100% autobiographical. The album emanates the feelings of heartbreak and the different stages you feel after breaking up with someone.”
    So which song best describes the Lori Meyers’ sound in a nutshell? Noni claims that the task of choosing would be impossible. “We wouldn’t be able to. If we were to choose Mi realidad, we would leave out some songs such as Sus nuevos zapatos and so on. We think that the complete repertoire of songs complements itself and it is complete within itself.” And what about trying to reach out to the English speaking world? “Difficult”, claims Noni, adding, “We feel comfortable with Spanish, and it’s the best language for us to express ourselves in. We respect the pretension of growing up in other countries and doing that, but we think that Spanish has a strong potential to reach that goal.”

All for Madrid
On the band’s last appearance in Madrid, they performed each one of their albums over a four-day period at Joy Eslava last year. Noni describes the experience as unforgettable and one of the best moments in their career. “It was a risky idea,” he says, “because of the hard work it needed. For us it was an experience to remember our career in four days. It was magical, and for the public it was a way to become closer to the group, for us to play them all our songs in all their glory.”
    As the countdown begins before Lori Meyers showcase their new album in Madrid, what can the audience expect from their Día de la Música performance? “In the concert, it will be like always. OK, I know that sounds bad,” smiles Noni, “but what I mean to say is that you will see a rock band giving everything of themselves on the stage and pushing hard to transmit all that energy to the audience.”
    And what about the future? “To keep recording more albums and learn more from music and from life. That’s the most important thing for us!”

Día de la Música takes place at the Matadero on Fri 21 and Sat 22 June. See our Scene, page 4, for further details

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